Our Home Selling System


Our innovative Home Selling System was developed to provide our clients with a consistent and proven method to prepare their homes for sale, price their homes appropriately and get the word out to as many prospective buyers as possible.  The benefits of home selling system are a quicker sale at a higher price.


1. Price
The most important step in selling your home is pricing it correctly from the onset.  It’s a well-known fact that overpriced homes take longer to sell and usually sell for a lower price.  The period of best opportunity for selling a home at a reasonable price is the first four weeks after it is put on the market.  Buyers who have seen most available listings are waiting for just the right house to come on the market. If your house is priced right from the beginning, you are in the best position to attract the maximum number of buyers able to pay the price your home is worth – and to sell your home within your timetable. Since the majority of your showings will occur in the first 30 days on the market it is crucial that your initial list price matches buyer expectations.

We have certified Pricing Strategy Advisors that are trained to use advanced market analysis software to build a comprehensive report that will accurately determine the optimal list price for your home.  Read the section regarding the Importance of Properly Pricing Your Home below.


2. Condition
In order to get top dollar for your home you have to make your home look its best.  Our agents are trained to help you identify and prioritize repairs and improvements that will provide the best return on your investment.  Before your home goes on the market, we offer home staging to make every room in your home look its best.


3. Market
Our Home Selling System was developed to provide our agents with a consistent and proven manner to get our listings in front of as many potential buyers as possible. Our reach is so extensive because we invest heavily in web, social networking, email, direct mail and print campaigns that feature our listings in all the places where buyers are looking. When you hire us to sell your home, we will identify your ideal buyer and then develop and implement a tailored home marketing program designed to reach them. Request a seller specialist today.


4. Negotiate
Successfully negotiating a real estate contract is more than a matter of luck or natural talent.  When you receive an offer having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price.  Our home listing specialists are skilled negotiators who can help you get to the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs.  Rather than approaching negotiations from an adversarial winner-take-all perspective, our agents focus on your top priorities and strive to keep emotions from over running the process.


5. Close
While your home is on the market we will provide at least monthly status reports that show your top prospects, summary of feedback from your showings, a review of completed and planned marketing activities and any recommended adjustments to course.  In order to keep tabs on your competition we setup a neighborhood alert system that will notify you and your agent as similar homes in your neighborhood come on the market, go under contract or sell. Once your home goes under contract we use our sophisticated online transaction management system to make sure the buyers, and their agent, follow through with their contractual obligations in a timely manner.


6. Importance of Pricing Your Home Properly
“… price is your most important sales tool in real estate…”

Let’s say your terms are competitive: your timing’s clearly set.  Now, what about your asking price?  Without question, price is your most important sales tool in real estate.  Here’s why:

If your house is under priced, you may be swamped with lookers and perhaps get many offers. But you could lose thousands on one of your family’s largest investments.

If your house is overpriced, lookers are apt to be few and far between, with little chance of any offers to pay your unrealistic price. You may lower your price later, but by that time you will have missed many of the most interested buyers.

How do you Set the Right Price?
Arriving at an accurate asking price involves up-to-the-minute research and experienced judgment.  Besides thoroughly analyzing current real estate market trends, here are a few of the basic steps I will take to set the right price for your home:

Measure your home against similar neighborhood homes that have recently been sold or are currently on the market.
Determine what features make your house stand out among others currently on the market.  After all, buyers are comparison shoppers.  I will also weigh the spending of a reasonable amount of money on cosmetic fix-ups that might enhance the marketability of your house in order to earn the highest possible sale price.  I will present all of these findings and options to you in my detailed Comparative Market Analysis (CMA).

The right price is usually within 5% of market value (a constantly changing factor) and usually results in a fair-dollar sale within a reasonable amount of time.  As we say, “price sells.”

Why is overpricing risky?
A price more than 5% over market value may have these results:

  • Buyers may resist inspecting your home because they can find better values elsewhere.  Just think – overpriced houses tend to sell the competition first.
  • Potential buyers who can’t afford the price don’t bother to look–or to make offers.
  • Even if we find a buyer willing to pay an over market price, they may have difficulty getting financing.  Lenders may not approve a loan if the appraisal is lower than the contract price.  The delay from a failed sale can mean missing out on the critical first 30-day marketing period.
  • Your unsold home may begin to get “stale,” as the marketplace assumes there is “something wrong” with the house the longer it sits on the market.
  • Later down the road, to make up for lost time, you might be inclined to lower the price below competing houses in order to move it.

Is it Ever Smart to Under Price?
Setting a price below market value usually isn’t preferable because you may be losing money.  If time is more important than money and you need a faster-than-average sale, you may consider setting a bargain price to attract the greatest number of prospects.  Market value delivers the optimum number of prospects at the best price for a quick sale.

When you’re ready to sell your home, please take advantage of my real estate expertise to help you understand current market conditions and price your home to sell.

How a Market Analysis Helps Price it Right
Only a professional market analysis can give you the accurate, reliable foundation you need to price your home right. When you ask me to make a fair-market analysis of your home, here is what we do:

  • Evaluate your home’s location and lot size; your home’s age, size and condition; the number of bedrooms, baths, total rooms; the kinds of extra feature you have (such as improvements, built-ins, garage, tool shed, spa).
  • Examine the condition and appearance of your home’s exterior and interior.  We can help you determine what repairs or refurbishing may be needed to sell your home at its best price.
  • Review the assessed value of your home, its previous sale prices, your maintenance and utility costs and your local taxes.
    Compare your home with similar area properties currently for sale or recently sold.  Only a licensed REALTOR® like myself has access to the Multiple Listing Service (MLS), which gives me all the information needed to accurately and thoroughly compare your home to similar area properties.
  • Note current real estate market conditions with a practiced eye; also fill you in on current interest rates and lenders’ criteria



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